Have you ever noticed that your enjoyment in a repeated activity or event decreases over time no matter how wonderful it is? When this happens, you are experiencing what researchers call hedonic adaptation. The joy of having our own desires met is always fleeting. Perhaps surprisingly, however, giving to others creates a more lasting happiness.
“If you want to sustain happiness over time, past research tells us that we need to take a break from what we’re currently consuming and experience something new,” says study co-author Ed O’Brien, of the University of Chicago Booth School of Business, in a releasefrom the Association for Psychological Science. “Our research reveals that the kind of thing may matter more than assumed: Repeated giving, even in identical ways to identical others, may continue to feel relatively fresh and relatively pleasurable the more that we do it.”